DR. MARTENS - FLASH TOUR
Dr. Martens wanted a tactical and disruptive piece of content to recapture interest in their #standforsomething brand campaign.
We took the idea of a pop up gig to another level and created the first ever Flash Tour – an amazing feat that saw Glasgow crunch-pop duo Honeyblood attempt to play gigs in 6 iconic locations, in one day across London on World Music Day. After arriving late, and bundling the band into a van, we played across key locations, ducking and diving street officials before completing a roof top finale in Peckham. Die hard fans joined us along the way and the Tour was seeded via film back into the music industry.
This project involved me managing the budget, working with a talent manager to secure a band fit for the brand and arranging all the logistics to travel a band, the backline and a film crew around iconic locations around London. I created an extremely tight timeline, with a number of contingency plans, by visiting a number of locations/venues and rehearsing the load in, set-up and de-rig with a skeleton crew.
The Flash Tour reached over 14 million music fans on channels including Stereoboard, The Line of Best Fit, Clash and Kerrang.