The Brief:

 

With a freshly inked sponsorship deal with the SSE Arena Wembley landing Casumo firmly in the London entertainment landscape, the job was to raise mass awareness and associate the brand with entertainment and culture.

 

Events Activations:

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Tapping into cultural trends to add value we created various event activations at multiple events at SSE Arena Wembley across 2017. We brought an extra layer of fun for gig goers by fighting boredom wherever it may crop up. We targeted Casumo’s activation to help make the experience as memorable and fun as possible from start to finish.

 

Food is an integral (and costly) part of a fan’s night out – tapping into this as well as the wider cultural trend of food trucks and street markets, we offered event goers a mysterious but mouth-watering treat on their way in to the venue. Working with experts Urban Food Fest, we transported event goers tastebuds to a parallel universe with burgers and chips that weren’t quite what they seemed.

 

To stave off boredom before the main event we offered fun boosting level-ups for people on the venue concourses through our tombola and spin to win games – with everything from free pints and hotdogs to VIP ticket upgrades on offer. We also gave them the chance to casumofy themselves in our gif booth.

 

The end of a night is always a mix of elation and deflation that the fun is over. To curb that feeling we gave people leaving the venue a memento to keep the entertainment going with Casumo playing cards.

 

Production:

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I had to work closely with both Casumo and AEG (venue owners) while developing the creative teams activation ideas. This required sourcing, briefing and working closely with a catering, set build and Gif Booth supplier while creating and training a brand ambassador team to host our activations. I managed the overall budget, pre-production and on-site activations.

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Results:

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· 45k event goers introduced to the brand

· 10k food samples, food/drink tokens and branded playing cards given out

· 25,000,000 tastebuds tricked